This is part one of a two part series involving solo or ezine advertising. Actually a 3 part series since I introduced ezines / solo ads a few posts back here. Today I will cover how to find the best ezines or top ezine / solo publishers. The second part will cover what works best or how to create your ad for use.
Have you ever asked “how do I find or know what is a reliable solo ad or ezine publisher?” Many people ask or wonder about this. It’s all about filtering. Basically you just have to find out what they send out. Those that are not up to it, move on. Here is a process anyone can use to establish whether a publisher is worth having a shot at in terms of running a solo ad with them.
Firstly, start finding some using the search engines. For example Google on terms like:
- Internet marketing + newsletter
- Internet marketing + ezine
- Internet marketing + solo ad
- work from home moms + solo ad
There are many terms you can use. Generate a list of 100. You can keep it in a spreadsheet. This will start your process of finding best ezines and top ezines
(Note: There is a way you can avoid all this searching and filtering if you are short on time or don’t mind spending a bit. If you desire this source which will basically provide an archive of all things you’d do yourself from the process above, read to the end of this article)
The next step is to qualify your list. Are they professional or shoddy? Have a look at their site and their advertisements for solos. Are they professional? If they for instance state “advertise with us now and make a ton of money!” it would probably be best to avoid them. Hard, aggressive selling means avoid. Similarly, for websites that have a bright purple background and green headline, remove them from the list too. You’re now down to 50.
After this, setup a new email account. Any will do such as with gmail. Subscribe to the ezines / newsletters. We want to see what it’s like from subscriber’s side. Start reading the content. If there are more ads then content, disqualify. This will remove another 50%. You now have 25 left in terms of what are possible best ezines or solo publishers
With those remaining, contact the publisher personally. Call, else email. Simply state for example, “Hey I’m a happy subscriber to your newsletter. I really liked your edition about xyz. I really think I have a good match on an offering for your subscriber base….” Then ask questions like the cost and here’s my ad; how do they traditionally go in your newsletter? 15% reply, you now have 4-5 left. You do this last step to make sure someone’s home and also for competitive intelligence. For example, if they say “yes, especially if you’re promoting a business opportunity…” or “3 weeks ago someone did an ad for that company and it did pretty well”, then you’re good to go. But if negative… don’t send your money.
I hope this has helped you to find best ezines and solo advertising publishers. Stay tuned as in the next few days, I’ll have an article to cover what type of solo ad works best. For instance is it better to have a long or short ad? Till then, take care.
P.S If you enjoyed this, please share it and also feel free to discuss by leaving comments about what you think!
P.P.S I stated earlier you could avoid all the above if you were short on time. Well the source is the DOE or Directory Of Ezines (directoryofezines). It is very easy to use and filteriing can be applied to suit your niche, number of people you want to reach, ad category, and more. Discounts even apply for some publishers if you are a DOE member. Further, it is only a one time cost, not a recurring monthly or yearly fee. To find out more, simply click the banner below to access it.